Paid Social

Our X System for paid social starts with onboarding to ensure a foundation for success

• META Business Manager account creation or access
• Installation of META conversion pixel (if needed)
• Verification of pixel placement and tracking

Our X System for Paid social accommodates a comprehensive approach to campaign management

• Campaign strategy and full buildout of campaigns, including all stages of the funnel (prospecting vs remarketing), lifetime or daily budgets, audiences, and campaign goals (conversion vs traffic)
• Audience creation including website-based, interest, CRM, and lookalike segments
• Ad creation, including A/B testing and launching dynamic creative
• Budget management, including optimizing and making adjustments daily for most efficient and effective performance
• Write and optimize ad copy and creative as needed
• Manage Facebook pixel and product catalog, building new product sets or collections as needed

Our X System ensures that no detail is left unattended with ongoing technical oversight, results analysis and suggested PAID SOCIAL recommendations to improve performance

• Build out promotions based on client calendar and market dynamics
• Management of ongoing campaign performance, optimizing for most efficient usage of budget, audiences, and creative
• Provide creative best practices and feedback on creative performance, A/B testing, audience performance, and budget allocation
• Management and optimization of the product catalog within Commerce Manager

Our X System for paid social includes expertise at the trusted advisor level and we're always willing to give you the timely support that's promised

• Dedicated team member support and cross-functional expertise
• Campaign strategy and budget planning, including ad groups, ads, and keywords
• Campaign, audience, and ad creatiion
  
• Product catalog management and optimization
• Ongoing/weekly campaign management and optimization
• Regular performance monitoring, measurement, reporting, and creative recommendations