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Lyara Lobo, Senior SEM Account Manager & Digital Marketing Channel Expansion Expert

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Lyara brings over five years of expertise in SEM and emerging digital platforms. As a Senior SEM Account Manager and Channel Expansion Expert, Lyara specializes in Google Ads, Microsoft Ads, Pinterest Ads, TikTok Ads, and other paid social channels. Her passion for deep keyword research, budget analysis, and creative content development allows her to craft strategies that deliver impactful results.

A first-generation Brazilian American based in sunny San Diego, Lyara is known for her vibrant energy and exceptional creative problem-solving. Outside of work, she enjoys interior design, DIY projects, and spending time with her dog. Her project management and communication skills make her a key player in ensuring smooth, successful campaigns from start to finish. 

For innovative SEM strategies and expanding your brand’s presence on new digital platforms, Lyara is the expert to help you grow and thrive.