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Who We Are
Why the X Team
redefine what's possible, reimagine what's acheivable, and deliver what matters
Our X Team masters your Ideal Customer Profile (ICP) and deploys advanced AI to turn marketing potential into growth, growth into revenue, and revenue into transformation across all digital channels. We provide trusted advisor expertise to help companies profitably acquire and retain high-value customers while balancing ROAS with growth, CPL/CPA with efficiency, and CAC with scalability.
X Agency is an integrated digital marketing agency with offices in Boston and Nashville. We are growth engineers who craft custom digital marketing roadmaps to increase profitability exponentially. Your success is our success, and we pride ourselves on the unparalleled service provided to all of our partners and clients. Remarkable results are the only results that are acceptable to us.
Meet The X Leadership Team
20+ years of experience
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Our Values Are Straightforward
01.
keep it real
We are authentic and act with integrity, recommending client-first strategies and and spend. We bring humor and honesty to every interaction, keeping it light and fun, because serious results don't need stuffy attitudes.
02.
SERVE FIRST
We put our team and clients ahead of our egos, because we don't chase credit -- we chase impact. We put people first, and the results follow.
03.
learn boldly
We stay curious, test fearlessly, and are always learning. We relentlessly experiment with new strategies to push boundaries and find what drives remarkable results.
04.
kNOWLEDGE WINS
We reward the best proven ideas, no matter who they come from, because great minds don't need titles.
05.
radical ownership
We take responsibility for every account detail, from the client relationship to campaign tactics. We put in the hustle and our own work, from wins to losses.
06.
GIVE FREELY
We serve our team, clients and communities with generosity. We share our time, attention, encouragement, and willingness to help others succeed, because when we give freely there is a ripple effect of success.
The X Way Story
DRIVE TRANSFORMATIONAL
REVENUE GROWTH
X Agency was founded by Darwin Liu in 2017 after he spent over a decade cracking the digital marketing code. Darwin developed the X Way when he saw a clear need in the ever-evolving digital marketing landscape to zig when others zagged in order to truly focus on clients' bottom line and overall business objectives.
At the heart of the X Way is an understanding that building a team with deep digital marketing expertise combined with a highly personalized understanding and communication with clients is the key to developing a trusted advisor relationship and ensure the delivery of exceptional results across all KPIs.
Minority Owned
promoting economic diversity
and social equality
As a proud member of GNEMSDC, X Agency is uniquely positioned to serve as both a tier 1 and tier 2 supplier for many of our larger clients. We offer a combination of extensive digital marketing capabilities and minority-owned business status, allowing us to meet the complex needs of our client-partners.
Our affiliation with GNEMSDC, which is part of the National Minority Supplier Development Council network, enables us to contribute to the economic growth of the region while fostering diversity and inclusion in the supply chain.
THE CEO'S OUT-OF-THE-BOX THINKING ALONG WITH THE PURE DRIVE TO SUCEED FOR HIS CLIENTS IS INCREDIBLE.
Marguerite
Executive VP, YAYA Creations
WHILE WE WERE WITH THEM, WE EXPERIENCED A 50% YEAR-OVER-YEAR GROWTH IN REVENUE.
Steve
Former President, Isle Paddleboards
THEIR LEVEL OF EXPERTISE IS
UNSURPASSED ACROSS ALL OF DIGITAL MARKETING.
Phil
President, City Chic Brands
READY TO BRING YOUR BUSINESS TO THE NEXT LEVEL?
If you are tired of lackluster results from your current digital marketing efforts, then let X Agency show you how to deliver measurable results that exceed expectations.
An $8,000 value, this Marketing Audit is complimentary for a limited time. See if your site qualifies today!