Discount Filters Case Study

Overview

Discount Filters, a leading provider of home filtration solutions, faced challenges with declining organic search traffic and sought to boost its online sales and visibility. X Agency partnered with Discount Filters to tackle these challenges head-on and delivered impressive results, including a 170% increase in conversions, 155% growth in topline revenue, and a 175% boost in overall clicks to the site.

This case study outlines how X Agency achieved these outcomes through innovative strategies and collaboration.

Mission

The mission was clear: capture increased demand, grow account performance, and enhance the profitability of Discount Filters' marketing efforts. X Agency focused on creating a balance between short-term gains and long-term sustainable growth, ensuring that every marketing dollar was well spent.

Challenge

Discount Filters was experiencing a significant and ongoing decline in organic search traffic. Organic traffic was down {X%} year-over-year and continued to decrease monthly. A thorough analysis revealed several technical opportunities that required attention. However, these fixes would take time to implement. The client needed quicker results for optimal profitability of marketing efforts. 

X Agency Solution

X Agency developed a groundbreaking strategy that focused on both immediate wins and sustainable growth. The solution involved:

Establishing Goals

• Collaborated with the client to set short-term and long-term objectives.
• Balanced revenue generation and ROAS (Return on Ad Spend).

Data-Driven Insights

• Recognized the need to invest in data collection to refine campaigns.
• Maintained ongoing conversations with Discount Filters’ product team to understand internal sales, product seasonality, and margins.

Campaign Optimization

• Identified top-converting brands, product types, and segments.
• Broke out shopping campaigns for granular control, aligning with top-performing categories.
• Developed separate strategies for:
  • Top-selling products
  • Low-performing items
  • Seasonal products

Product Title Enhancements

• Optimized product titles for top performers to stand out from competitors.
• Made titles descriptive yet short and concise, focusing on features, materials, and colors that consumers value.

Promotion Planning

• Scaled ads spend 7-10 days before major promotions to familiarize users with products.
• Balanced topline revenue growth with ROAS by scaling effective campaigns and reducing underperforming ones.
• Ensured scaling efforts considered product margins for better profitability.

Continuous Improvement

• Reviewed performance weekly and monthly.
• Adopted a rinse-and-repeat approach to fine-tune strategies and maintain momentum.

Results

The partnership between Discount Filters and X Agency delivered stellar results:

• Conversions increased by 170%.
• Topline revenue grew by 155%.
• Overall clicks to the site surged by 175%.
• Conversion rates on the site improved by 16% year-over-year.

These results underscore the power of a data-driven and collaborative approach to digital marketing.

Services We Provided

X Agency supported Discount Filters through a range of services:

• Paid Search Campaign Management: Created and optimized granular shopping campaigns.
• Product Title Optimization: Enhanced product visibility and consumer appeal.
• Promotion Planning: Scaled ad spend strategically for key promotional periods.
• Performance Analysis: Delivered weekly and monthly reviews to identify trends and opportunities.

Conclusion

X Agency’s partnership with Discount Filters demonstrates how strategic planning and innovative thinking can transform challenges into opportunities. By focusing on both immediate results and long-term growth, X Agency not only met but exceeded the client’s expectations.