Search Engine Marketing

Our X System for SEM starts with a comprehensive onboarding protocol to ensure a foundation for success

• Confirmation of all property components as needed (Google Places, Analytics, Business Profile, Merchant Center, etc.)

• Verification of Google Ads conversion tag and tracking in GA4

• Set up key conversion events for campaign optimization
  

Our X System for SEM accommodates a comprehensive approach to campaign management

• Build out and manage key campaigns (Search, Dynamic Search, Performance Max, etc.) including all ad groups, audience and location segmentation, ad creation + product feed inclusion
• Add supplemental account components including sitelinks, callout extensions, structured snippets, etc.
• Ongoing keyword research and review of search terms for continued inclusion or exclusion in campaigns adjusting to algorithmic updates
• Ensure account is fully optimized for performance by adding negative keyword lists, dynamic and negative dynmaic search targets, etc.
• Maintain and update audience lists, including customer match, customer intent, web-based, etc.
  

Our X System ensures that no detail is left unattended with ongoing  tactical oversight, results analysis and suggested SEM recommendations to improve performance

• For E-Commerce clients, enterprise-level partner integration for  continuous shopping feed optimization and oversight to maintain visibility and schedule promos as needed
• Ongoing manual and algorithmic bid adjustments for devices, time of day, day of week, etc.
• Provide landing page conversion rate recommendations for better overall performance
• A/B test ad copy as needed

Our X System for SEM includes expertise at the trusted advisor level and we're always willing to give you the timely support that's promised

• X Agency dedicated team member support and cross functional expertise
• Campaign strategy and budget planning, including ad groups, ads, and keywords
• Campaign, audience, and ad creation
• Product catalog management and optimization
• Ongoing/Weekly campaign management & optimization
• Ongoing/Weekly campaign reporting & creative recommendations
• Regular performance monitoring, measurement and reporting